Creative Autopsy

A Journey to Blog About

How the Industry marketing blog manages to serve up the content readers want, while simultaneously delivering on business goals.

The Best Content for a Worse Case Scenario

How the IBM Services team used research and pressure testing to reduce the risk of creating videos for the cyber resiliency space.

Infusing Life into the Invisible

How do you make the reality of Watson Supply Chain engaging? Use video to capture the intersection of perpetual movement, technology and people.