KEY ACHIEVEMENTS

Establish content centers of excellence for multiple companies

Create global social strategy and content practice at heritage brand

Analyze data to create impactful content and user insights

Drive engagement and sales with smart content

Lead and manage cross-functional teams

Work across countries, regions, departments and functions

Make award-winning work (video, social, web, strategy)

Feature and place in multiple film festivals

Remain enthusiastic about tech through busts and bubbles

PUTNAM INVESTMENTS

Integrate social, web, video and email content

Increase content engagement across multiple fronts, including SEO, steadily beating benchmarks by 7%+

Launch ETF business, including signature video series (see playlist)

Instill content marketing strategy within business verticals

Use data and research to inform content choices

Establish content best practices, regular performance reviews and briefing processes

IBM

Establish content discipline for new center of excellence 

Produce award-winning documentary film as part of Call for Code campaign

Increase Net Promoter Score for global content discipline with internal communications programming and planning

Author creator series to share the stories behind great content-regularly number one feature of newsletter

Create templates to cut production cost and time-to-market by ~50%

Design client stories portal leveraging AI

Receive 80+ awards across business units

Digiday Awards - Best Use of Video
PR Week Brand Films - Winner B2B Film
Shorty Awards for Good - Best Use of Storytelling, Best Global Campaign, Best in B2B, Best in Emergency Relief
Content Marketing Awards - Best Video, Content Marketing Program
B2B Awards - Best Creative
Drum B2B Awards - Best Social Good Campaign - Highly Commended
Purpose Awards - Best Collaboration - Honorable Mention
Cynopsis Model D Awards - Best Documentary, Finalist 
Hermes Creative Award - Documentary (Platinum)

CLINIQUE

Create and implement a global social media strategy (first-ever at brand)

Grow Clinique engagement on social channels by ~20% with elevated creative strategy

Increase sales via social channels: 200%+ sales than the average of sister brands

Optimize ad products and social commerce: engagement rate for paid US Facebook and Instagram was 5%+ over benchmark; ecommerce posts $1MM+ in sales FY2016

Develop strategic and turn-key process for brand campaigns to regional partners

Raise millennial brand awareness: 314% more impressions over FY2015 

Create and execute influencer strategy for digital marketing and social campaigns

Spear-head first social advocacy program at retail

Update social content creative approach

THE ESTEE LAUDER COMPANIES

Design and execute a multi-faceted, global digital education program:

  • localize for five regions (NA, APAC, EMEA, UK and LatAm)

  • three countries (China, Japan and Korea) 

Create deep-dive programming 

Build and manage digital marketing online community and library

Create digital marketing newsletter featuring trends, case studies and news